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Are Consumers Swapping Shampoo Bottles For Bars? Spate Says Yes

Solid format haircare product has a predicted growth rate of +32.3% in the next year.

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By: Lianna Albrizio

Associate Editor

In the mid-2000s, consumers were keen on attaining a specific color and style, no matter the damage from chemicals and heat styling tools. Consumers are willing to switch from the tried-and-true bottle to the bar.    Nowadays, health and wellness are top-of-mind for consumers – hair especially. According to beauty trend tracker Spate, consumers are even willing to switch from the tried-and-true bottle to the bar. In fact, the shampoo bar trend has a predicted growth...

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